The average dealer has 10-20,000 unsold leads sitting in their CRM that are inactive for 90+ days.
CRMs are not designed to provide mobile-enabled emails but CRM Gold solves this problem. CRM Gold does NOT target your ACTIVE CUSTOMERS, it reactivates dormant leads and engages like never before.
CRM Gold focuses on Mobile Engagement of these leads with:
- A Multi-channel Approach
- Mobile Optimized Emails
- Mobile Service Coupons
- Dynamic Vehicle Banners
- Behavioral Targeting
- Custom Social Audiences
Even with a 10-20% closing ration on “active” internet leads (<90 days), dormant leads are much more challenging to engage and convert. Older data can contain spam traps, invalid emails, bogus names and bad phone numbers that hinder any marketing efforts.
How It Works
CRM Gold targets your ENTIRE CRM Database and Reactivates Dormant Leads into NEW Customers