Early each month we send out an email campaign to potential service customers in your prospect list designed to re-engage leads through your service department.
How this unique approach works:
Why the focus on Service?
- Multiple cars: The average U.S. household owns 2.28 vehicles, so even if they didn’t buy from you, they still need their vehicle serviced
- A Happy Service Customer: When it comes time for your service customer to buy a new car, they will remember the dealership who has taken care of them through all of their car needs
- Vehicle Lifecycle: Today, the average consumer keeps their car an average of 10 years or more, thus increasing the need for regular service during the longer lifespan of their vehicles